Cortado Films is a young film production company based in Barcelona. It needed a visual identity that would portray their unique, risky, free and independent films.
In relation to the company’s philosophy, my design proposal is based on conceptual art, aiming to find the roots and essence of cinema. Therefore, the ‘cut’ becomes the leading design element, symbolising both a filmmaking tool and a transgression. In addition, cinema’s reason of being (movement) has been incorporated across the identity through animated gifs extracted from Cortado’s films.