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Cullerada

Identity / Packaging / Editorial / Print

Cullerada (catalan for spoonful) is a fictitious campaign aimed to introduce tourists to Catalonia’s food culture. It wants to engage with visitors along their trip, be it in bars, restaurants, gift shops or food markets. Phonetic writing has been used across the identity, making it possible for anyone in the world to order a tapa of patatas bravas or olives.