Even though we know the Internet is a complex and active platform, we are used to interact with it in a very simplified mode which allows us to make sense of it easily. This makes us perceive the WWW as something still, that only changes when we click on a button.
Goooooing is a real-time visualisation of all the sold items on Ebay.com. Every time a product is sold or expired, it gets immediately replaced by the next one about to go in its same category. This alternative view of Ebay aims to be an example of the fluidity and real movement of the apparently static Internet.