The high amount of information we consume daily is usually presented to us in the simplest and most understandable way possible, but what happens when the subject matter is hard to explain or not very attractive? In this self-initiated project I wanted to explore alternative ways to visualise complex information in an enjoyable manner. The topic I chose to carry out this experiment with was the stock market, as it can be a very complex and even intimidating topic to some of us.
The final result of my experimentation was a temporal installation in which basil plants show the ‘economic health’ of three companies: Apple, Nokia and Motorola. Each plant receives life values from the stock market via the black box above it. As a result, at the end of the day the plants receive a proportional amount of water and light according to how the company did on the market over the past 24 hours. The reason why I chose plants is that they are something we’ve all engaged with, thus we can understand and “read” them naturally. Visualising complex topics through things that we can relate to makes it easier for us to not only comprehend, but also to remember complex and abstract information.