In this self-initiated project I wanted to explore alternative ways to visualise complex information in an enjoyable manner. The topic I chose to carry out this experiment with was the stock market, as it can be a very complex and even intimidating topic for some of us.
The result of the experiment was an installation in which basil plants show the ‘economic health’ of three companies: Apple, Nokia and Motorola. Each plant receives life values from the stock market via the black box above it. As a result, at the end of the day the plants receive a proportional amount of water and light according to how the company did on the market over the past 24 hours. Visualising complex data through things that we can relate to makes it easier not only to comprehend, but also to remember complex and abstract information.