Graphic identity system created for the 2014 Degree Show Exhibition at Central Saint Martins. We identified a distinctive trait about CSM students which their very personal and multidisciplinary approach to design, this is why it felt wrong to enclose all the course with the same image. Our answer was to give a unique identity for each student.
Based on the exhibition name “The Point”, we created a grid system made of dots which represented the skills and techniques that each student feels identified with. A unique shape was created for every person, acting as collective logos but also telling their personal creative approach.