Beefsteak is a chain of healthy casual restaurants serving veggie-centric cuisine, by lauded chef José Andrés (ThinkFoodGroup). They were looking for an aesthetic that was fun, friendly and tailored to young city-dwellers, just as its food does.

The fresh, vibrant logo and color scheme effortlessly counterbalance the playful illustrations to create a cohesive and versatile brand image. The fantastic illustrations were developed by Brosmind, who created a set of endearing vegetable-inspired characters to be the centrepiece of the identity.

Project developed at Merry+Valenzuela (Brooklyn, NY)
Illustrations: Brosmind
Architect: Capella Garcia Arquitectura
Video Animations: Isabelle Duverger