Happö
ART DIRECTION / CONCEPT
Visual identity designed for a Japanese food delivery based in Barcelona.
Sushi is a meal often considered serious, sophisticated, and expensive. At Happö, they aim to make affordable high-quality sushi, while making it fun and welcoming for everyone. In order to communicate Happö's unique approach to sushi, it was necessary to find a proprietary visual world that distanced itself from other traditional sushi brands.
Brand concept, naming, and strategy by Jazz.
The icon is the result of owning the international expression of surprise and a subtle connection with Japanese imagery.
